As regular readers are aware, this is the kind of stuff that makes me positively apoplectic. And since the word apoplectic, in its most literal sense, has to do with the occurrence or causation of a stroke, it is not a very good thing when (so-called) health information would put you in that state.
So far as I've been able to determine, my local paper, The Morning Call, is not presenting this material as a "special advertising section." Nor is it designated as "opinion writing." Nor does it includes meaningful disclaimers. In short, the reader is being asked to accept this material, "Healing Mind, Body, Spirit"—which has been given a special section all its own—as straight news, or honest-to-goodness health reporting. Even though you can read for yourself, I'm going to quote the lede here, so you can readily perceive the nature of my gripe:
When Connie Konnick was diagnosed with breast cancer in 2004, she knew she would need more than surgery and radiation to heal.
The disease affected her in ways that transcended the body. It shook her emotions, influenced her thoughts and forced her to confront her mortality. She had faith that her doctors would do everything in their power to wipe out the tumors, but the rest was up to her.
A Tai Chi practitioner, Konnick was aware of the connection between mind, body and spirit. She believed that if she nourished her body, monitored her emotions and kept her mind thinking positive thoughts, she would be more likely to defeat this aggressive disease. So she attended all of her Tai Chi classes, especially during those weeks when she underwent radiation treatments five days in a row....
She "knew" she "would need more than surgery and radiation"? The doctors "would do everything in their power," but "the rest" was up to her? She was "aware of the connection between mind, body and spirit"? What I'm asking you to notice here is the total lack of objective distance between writer and subject. When a journalist writes that a person "knew" she would need more than surgery, or that "the rest" was up to her, that writer is tacitly vouching for the information. It's exactly as if I wrote, "Joe knew that the Earth is round, so he decided..." In a journalistic setting, when I write that, I am also writing that I know the Earth is round, and that you, the reader, should know it too.
Only in one instance in his lede—where the writer, Milton D. Carrero, has Connie "believing" that her positive thoughts would help her beat cancer—is there any journalistic lens between Carrero and Connie Konnick. But by that time, it's already too late. The spin is established. We've met Mr. Carrero before, by the way, and in a similar connection. So I'm not surprised that the paper gave him the job here.
What I've highlighted above is a very small portion of a six-page section that features quotes like, "If you have positive energy, that's going to help you heal everything" (also quoted uncritically, as if we're to accept it on faith). I don't want to belabor the point because I've already written ad nauseam about alternative medicine; I devoted an entire chapter to alt-med in SHAM. But maybe the simplest and most telling rebuttal is this: Despite well over $1 billion dollars in budget authority, and 20 years spent trying*, the National Center for Complementary and Alternative Medicine (NCCAM) hasn't been able to clinically validate a single alternative/New Age methodology. Not one. (Read especially the tenth paragraph of my controversial Wall Street Journal piece on the subject.)
So why the hell do we continue writing (and lecturing) about this stuff as if we all "know" it works, or even helps? (And why is it considered so horribly impolitic to say otherwise?)
Look, if you're saying it makes you feel better to meditate or get hypnotized (two of the alternative "treatments" suggested in the section), then by all means go for it. We all want to feel better...even when we're not challenged by cancer. But for God's sake, don't present it as a "treatment model" or imply that it's not just helping you feel better but is actually healing you in the medical sense of the term! And for those who face serious health challenges, or have faced them in the past, I'd like to ask you this: If it came down to a choice, would you rather see a health professional who treated you with utmost care and sensitivity but didn't fix the problem? Or a doctor who's a complete SOB, such that you leave his office every week in tears, feeling hopeless...but also manages to cure you?
Speaking of "curing you," here's the most interesting line in the entire section, to me. It appears as almost a throwaway phrase four short paragraphs from the end of Carrero's very long piece:
Keeping up her with Tai Chi practice helped Konnick after she developed breast cancer again in 2009.
So wait, let me get this straight: She "developed breast cancer again"?
Is the writer really saying that maybe Connie Konnick never got rid of her cancer the first time around? Despite all that healthful, mind-body energy she applied? What a shocker!
* I'm including the early activities of NCCAM's previous incarnation, the Office of Alternative Medicine (1991-1997).