Have you seen that new commercial that teams soccer star Thierry Henry, tennis phenom Roger Federer, and Tiger Woods? (We don't really need to identify Mr. Woods at this juncture, do we?) Masters of their respective athletic domains, they stride with purpose and potency toward the camera, resplendent in their dark, manly suits; they talk in measured, manly tones, expounding on the wonders of confidence and being in the zone. They talk about how they "don't worry about tomorrow"; that's because it's all in the moment...and this is your moment, and you don't want to screw it up like you normally do. (They don't say that last part, but it's the unmistakable messag
e.)
And the product? Is it investment advice? Monster.com or some other career site? Maybe Match.com? A new line of power suits?
Nope. It's a Gillette ad. It's for razors.
Too much. Even our razors must embody confidence and Empowerment. Gillette spends less time telling you how well the damn thing might shave you than telling you how unstoppable it will somehow make you feel.
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While I'm in a Sportsthinking mode, I should mention something fairly significant that happened on an ESPN baseball broadcast last week. (And even if you have zero interest in sports, I invite you to at least read the "note" at the end.)
The two commentators, one of whom
* was the insufferable
Rick Sutcliffe (who appears to be trying hard to dislodge
Tim McCarver from his spot as the most unlistenable "color man" in baseball), got into a discussion of late-inning rallies and what it takes to put one together. This drags us into areas that may be unfamiliar to people who didn't grow up around baseball's rhythms, cliches and superstitions. If you're in that category—and you still want a textbook example of how thoroughly, unspeakably
dumb it gets at the outer limits of "attitude is everything"—try to stay with me here. I think it's worth it.
One of baseball's conventional wisdoms poses that if you're losing by several runs, what you
really need to kick-start your big comeback isn't a homerun...rather, you want a walk or a base-hit. The "reasoning"
** here is that having runners on base gives your team a sustainable mental boost, while at the same time demoralizing the other team: It just "looks like the beginning of something." A homerun, on the other hand, is a self-contained event that ends with the bases empty again, so therefore—if you believe the purists—it can actually be a
rally killer: After it's over, your team (supposedly) is right back where it started. You will literally hear sportscasters in such situations say, aloud, into the mic, knowing that their thoughts are being heard across America, "A homerun doesn't do the Cubs any good here. What they need is
baserunners." But as luck would have it, the impetus for last week's on-air chat was a study of the matter by
Elias Sports Bureau.
*** (Imagine that! Somebody looked for empirical evidence of something!) It turns out that more late-inning rallies start with homeruns than with walks, according to Elias. And Sutcliffe—who, I concede, must get due credit for even bringing the whole thing up—was stunned by this.
Stunned! So was his in-booth partner.
Now, call me ignerint, but I always kinda thought this way: If you're hoping to score several runs, wouldn't it be helpful to get the
first one first? So wouldn't it make sense that a homerun, rather than a walk, would be the catalyst in more such rallies? After all, you can get three straight walks and still not manage a run, if nobody does anything after that. A homerun results immediately in, well, a run. Isn't the first run sort of a key ingredient in every inning where teams score multiple runs?
But see, that's not what we're taught. From our earliest days in Little League (or youth soccer, or Pop Warner, or whatever), we're taught that the key to winning is establishing and sustaining the proper
frame of mind. We're taught that
momentum is contagious, that it feeds on itself; that if you're a ballplayer, and you can look out there and see your guy standing at first base after his walk, and hear the crowd cheering while the organ-meister pounds out those repetitive, percussive rally-riffs...
that's what's going to win the game for you. Not hitting balls over fences.
NOTE to those who wonder why I devote so much time to sports: Because this is the very same mentality that makes politicians (a) get on a podium and yell stupid, emotional things like "We're gonna smoke 'em out!"—when they have absolutely no credible plan for achieving same—or (b) declare victory in wars that haven't really been fought yet. I could continue with
c through
z, of course
. It's all bluster, no brains. And it doesn't just lose games. It loses lives.
* The other one might have been Dave O'Brien, but I didn't write it down. It's not important.
** I use the word advisedly.
*** Beloved by stat-addicted fans everywhere, ESB can provide you with the statistical breakdown on just about anything. Ever wonder how many dyslexic, blue-eyed, left-handed pitchers named Stan won their 100th baseball game before their 28th birthday? And then celebrated later at Pizza Hut (where they had the meat lover's special but passed on the endless pasta bar)? Elias probably has the answer.