Earlier I saw a report on ABC World News Tonight that epitomizes everything that's wrong with latter-day journalism, in my view. But before I proceed, I think it's necessary in this case to disclose a bit more about my political leanings than I've tended to. We'll do it in honor of Election Day.*
At the outset, I supported what George Bush was about—or seemed to be about. (There. I've said it.) Especially after 9/11, I guess you'd have to lump me in with those vengeful m
acho types who want
ed to waltz in and shoot up Dodge...or, as one of my editorial acquaintances put it, "just fly B-1s over any country whose name ends in 'stan' and bomb it back to the Stone Age."** It didn't matter to me, then, who was right or wrong, and I didn't really care if, to any degree, we'd "invited" what occurred on 9/11. I saw things purely as a matter of survival—US vs. THEM—and I wanted people like Bush, Cheney and Rumsfeld front-and-center on behalf of US.
In recent years, however, it's safe to say I've lost just about all of my confidence in, and respect for, Mr. Bush. He has disappointed me gravely, in theory and practice, on more levels than I can enumerate here. My disenchantment is such that not long ago, I wrote a newspaper column in which I suggested that—if and when it's proved once and for all that Mr. Bush knowingly entangled us in Iraq under false pretenses—impeachment would be nowhere near a sufficient penalty. I argued that in light of the colossal loss of life in Iraq, were such a crime on the President's part fully and convincingly documented, I could see a case for invoking the death penalty, even though I am not generally a believer in that ultimate punishment. My editor ended up cutting that last thought as "too provocative and extreme." (He told me, "I'm saving you from yourself here, Steve.") However, if the pointless and premeditated death of 3000+ troops and countless Iraqi citizens would not qualify as mass murder, I don't know what possibly could. In Mr. Bush's home state, they've fried people for a whole lot less.
Having said that....
Tonight's World News report focused on one of Mr. Bush's better-but-lesser-known presidential initiatives, Reading First. Reporter Brian Ross spent 95 percent of his segment, encompassing at least five full minutes—that's a lot, in TV-news terms—documenting chicanery that went on in the administration of the program, including apparent sweetheart deals, no-bid contracts, and what seemed to be, in the overall, an appalling level of cronyism and political favoritism. Then, towards the tail end of his report, Ross said something, in-passing, like so: "...though reading scores have improved nationwide since the inception of the program...."
OK. Let's examine what happened here. Ross investigated a program that—by his own admission—works. It's achieving the results it set out to achieve, at least as judged by its major stated goal, which was helping America's kids to read better. Is that what Ross talks about for five minutes? Is that where he puts his emphasis? No. He introduces the program—which a fair number of viewers probably were hearing about for the first time from Ross, tonight—in terms of its dark side.
But let me be even clearer in making the point. On November 5, 2004, the NBC newsmagazine Dateline ran a "special investigative report" on gastric bypass surgery. The segment was a natural for the show and NBC, inasmuch as the network's lovable Al Roker, The Today Show weatherman, had undergone the surgery and achieved a dramatic weight loss, and now did much of the reporting for the Dateline segment. Before handing off to Roker, anchor Storm Phillips noted that the expected mortality rate for gastric bypass is 1 in 200. (Real-world translation: The survival rate is 199 in 200, or 99.5 percent.) Roker spent a few cursory moments detailing his own success, then quickly found his somber face and segued to the tragic saga of one Mike Butler, who had died following his own gastric bypass. The Butler story, which included the obligatory tearful soliloquies from his young widow, went on to consume roughly 30 minutes of the hour-long broadcast. So what do we have here? In covering a procedure that succeeds, or at least does not kill people, almost 100 percent of the time, NBC and Dateline chose to tell the story through the lens of the .5 percent who suffer tragic results. This may sound pedantic, overly analytical and perhaps even insensitive, but it bears saying nonetheless: Had Dateline sought to equitably and honestly represent the upside and downside of gastric bypass, it would've devoted 1/200th of the show—a mere 18 seconds—to Mike Butler. Because statistically speaking, that's the prominence a single death should enjoy in a fair-minded 60-minute discussion of the risks and benefits of gastric bypass. That Dateline show was a terrible example of "hit man" journalism. Regrettably, it was not an uncommon example.
This is why I often say that all-news stations that use the slogan, "You give us 22 minutes, we'll give you the world," have actually, in most cases, got it precisely backwards. What they more likely give you is the inverse of the world: the equivalent of a photographic negative image.
* Primary elections are taking place in municipalities large and small throughout America today.
** Though let's face it, many such nations have never advanced very far from the Stone Age as it is.