"Stop the presses! He found something he didn't hate!"
If only to refute the skeptics who claim that I'm never happier than when I make life sound as dark and hopeless as possible, I'm ever on the lookout for things I can point to in the SHAMscape that may actually be worthwhile (or at least less fraudulent than the rest of it). Such is the basis for today's post, which focuses on a segment I saw earlier on Good Morning America; it featured Lisa Drayer, well-known nutrition expert and a marquee Women's Health columnist, giving advice about vitamin consumption. At this point faithful readers will be doubly surprised, because anyone who's been following along, or who has simply read SHAM, realizes that I'm not terribly high on Rodale, which publishes Women's Health.* It's not often you'll hear me get all warm and fuzzy over one of Rodale's products, plans, or personalities. And I'm not really doing that here, either. That said, I must compliment Women's Health and Ms. Drayer on the segment, citing the following three factors:
1. It was specific. Drayer didn't talk in touchy-feely vagueries about "empowering yourself to take control of your health." She talked about vitamin deficiencies that were likely to affect women, and why.
2. It was actionable. We do need a caveat here, and it comes in the form of the following clause: Assuming the science was sound.... That's always a huge "if," because a lot of these how-to programs, especially in the area of health maintenance, are based on flimsy science, and purposely so: For marketing reasons, it's important to sound like you have something "totally new!" to say, so con artists will pluck out a factoid here and a flawed study there and try to weave themselves a "breakthrough" program for weight control, disease prevention, whatever. So—assuming the science was sound—Drayer was direct and persuasive in her arguments for why women should use certain types of vitamins/supplements and avoid others. She backed up everything she said with credible info, or appeared to.**
3. It didn't overreach. Drayer didn't promise GMA's female viewers that if they followed the regimen she outlined, they'd live a wrinkle-free, forever-young existence in which they never got sick, their cellulite magically disappeared, and their breasts instantly swelled by two cup sizes. She simply said what she had to say about vitamins' role in nutrition and then, knowing that her 10-minute segment couldn't possibly answer all questions, directed viewers to Women's Health's website for further info.
Now, did she take that last step because she hopes to create more WH subscribers? Duh. But there's nothing wrong with that, as long as the people who subscribe get fair value in return. One of the biggest misconceptions that my critics try to spread about me is that "he's totally against people spending money to improve themselves!" Nonsense. I shouldn't have to say this, but I'm going to, once again: I don't oppose advice, per se. What I oppose is worthless, generic, overblown pseudo-advice that may well end up doing you significant harm, especially when it's rendered by self-appointed gurus (see under "Kevin Trudeau") who have no standing to be giving such advice in the first place and are, in too many cases, only in it for the money.
Damn. I guess I just couldn't stay positive all the way through, could I.
* and which, for the benefit of those who haven't read SHAM, was my last 9-to-5 employer as well. Between June 2000 and October 2001 I served as managing editor, then executive editor, of Men's Health Books.
** I didn't doublecheck her science. The utility of vitamin supplements as a class is increasingly controversial these days, so the question of which method of intake is "the best" may be a moot point, in the end. This is one of those topics we'll just have to monitor as time and science march forward.












